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A Content Delivery Network; Why Every Business Needs To Use It?

Content Delivery Network (CDN) is very popular among business websites that attract global traffic. Today even small and medium-sized businesses (SMBs) are beginning to understand the importance of CDNs. Covid-19 has encouraged businesses to develop their online presence and for which using a CDN is known as the best practice.



What And How Does CDN Work?

A content delivery network is a distributed group of servers that work together to provide fast delivery of internet content. When loading the content you need from the internet such as HTML pages, images and videos, CDN helps the quick transfer of assets that are needed.

A CDN tries to shorten the distance between your server and customers visiting the site. What it does is, CDN uses a cached version across multiple locations. These different locations are known as points of presence (PoPs). PoPs have many servers at these locations that help cache the website content to users around a certain perimeter.

A CDN doesn’t take away from web hosting because network edge takes care of the cached content used by a CDN. This helps increase the loading speed for your website which is why CDNs are now popular among SMBs. 

Key Benefits Of Using A CDN

Your website speed and overall health can increase when you incorporate CDN into your business website design. SMBs can experience more benefits by using CDN than the obvious.

Website Load Times Improve

Like we mentioned above CDNs bring the web servers closer to website users. This means websites will now take less time to load, reducing customers switching to another website without waiting for the original to load.

CDNs are responsible for the increased time spent on the website by customers and reduced bounce rates. CDNs in your business website design will help drive the website traffic and better the user experience.

Bandwidth Costs Reduced

SMBs find it hard to fund bandwidth costs while continuing to evolve with the industry. Bandwidth costs are incredibly high when websites contain many images and videos that SMBs will use in high resolution to gain a competitive advantage. 

CDNs store data in network edge which will reduce the data needed from the web hosting server which will reduce the bandwidth cost. Our web design in Toronto provides web hosting services together with CDNs.

Increasing Content Availability and Redundancy

Businesses continue to expand their online presence during the pandemic. This means the website will experience heavy traffic which can result in website failures. CDNs use a distributed network of servers. They can manage the website traffic without causing the website to crash and SMBs lose much-needed revenue.

Improving Website Security

CDN needs to be able to provide security to the website. For this purpose, CDN uses TLS or Transport Layer Security, to encrypt data being shared over the internet. CDN is also known for being able to provide DDoS mitigation, which works as extra security.

How Does A CDN Improve User Experience?

Research has proved that around 53% of users loading a website through their mobiles will leave if it is slow, while 79% of customers will never return to the same websites.  These stats are the determinants of the success of an SMB’s online presence.

This is why it is important to incorporate a CDN into your eCommerce website design. A CDN will reduce the load time resulting in a great user experience. A CDN gets a website to load 30% faster than traditional hosting services,  which will result in cutting off milliseconds or even seconds of the load time.

Improving the load time of the website will help with the website ranking in Google.

How Can A CDN Improve Your SEO?

Connecting CDN to your business website design can indirectly help with search engine optimization too.

Improving Site Speed

The improvement of a website’s site speed is advantageous when it comes to search engine optimization. This is why SMBs now pay more attention to ways to improve site speed. Recently Google has considered page load time as a criterion to rank websites.

The faster the page loads, the longer users spend their time on the website. With CDN’s main aim being to load the website quickly it lines up perfectly with an SMBs SEO strategy.

Better Use Of Rich Media

Web designers Toronto will always advice SMBs to gain a competitive advantage it is vital to use relevant images and videos that will make the website attractive. The ability to use all these rich media without worrying about it affecting the speed of the website makes it easy for SMBs.

A fast but not attractive website will not gain customers, which is why using CDN helps. CDN will store data in the network edge, making the site speed faster than a traditional system.

If you need help incorporating a CDN into your business website design it is always possible to reach out to a Toronto web design agency. They will help you make your SMB’s online presence successful.

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